Search engine placement, web positioning, Web development and promotion.

Principles:

Thematic content across the site is central. There must be good content pages for the regular site.
Must decide the keyword phrases that are representative of the product or services offered that want findability for.
Optimize the content pages and the HTML of the regular site.
Target each website page for target keyword phrases.
All pages must be linked to and found on the regular site. For any pages lower than two clicks, a test and link hallway page should be made and placed no lower than level two.

Your strategy will include specific details for...

Determining keywords, including the use of www.wordtracker.com and competitors sites.
Optimization of the text of the website, including additional Informational Pages or other strategies respectful of the structure of the site.
Optimization of HTML: title, keyword meta tags, description tags.
Targeting search engines.

Principles:

Submissions to the major search engines and directories should be made manually, including Inclusion programs.
An ongoing submissions process is necessary and can be automated.

Your strategy will include specific details for...

The initial submissions necessary: Spider Search Engines, Directories,Yahoo, ODP, submissions programs for multiples of search engines and directories.
Additional traffic generation and search engine ranking strategies for increasing search engine popularity: reciprocal link exchanges, industry specific directories.
Online marketing techniques, banner advertising and keyword purchasing.